Briefing Gravity gets the design brief from the client. After an internal meeting, Gravity debriefs to the client in order to allign the scope of the project. Getting brief is significant for understanding the outlining features, marketing parameters, technical requirements, and regulations. After understanding and analyzing the brief, Gravity presents a “Project Proposal” to its clients. Project proposal includes project goals, design strategy, timeline, budget and deliverables. With the confirmation of the proposal, Gravity starts the project.

Design Meeting Gravity initially meets internally as the design and marketing team to plans project schedule. The meeting provides an opportunity to share insights, ideas and perspectives about the project.

Research and exploration Gravity reviews all relevant documents and materials about the target group and the product category that the client provides. Gravity also explores competitors products from the same product category.