Adidas – AdiClub Member’s Lounge

Retail

We created a social club which sits on 200m2 area for AdiClub Members on the 7th floor of Adidas Store Beyoğlu. With this design, we aimed for a transformable and flexible lounge for multiple functions. What was required is to separate the whole floor for entertainment purposes, gatherings and meetings. All furniture is designed in modular systems. When needed, all modular furniture can be brought together for larger groups of people and social activities. Different zoning functions can be achieved by curtains and glass separations if more privacy is needed. Adidas – Water Station “Refill Your Bottle” As Gravity, we were asked for a %100 sustainable production design which will be located on the base floor of the Adidas Store Beyoğlu, where all customers will pass by without exception through the store circulation. The main idea was to create clean water fountains for customers to refill their bottles, in regard of causing less plastic waste. Sustainable materials, such as moss plants and natural wood were used to cover the surroundings of the custom-made fountains. A glass wall is placed in front of the moss wall to recreate the waterfall sensation.

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